Retail point of service (POS) systems empower retail staff to deliver memorable service levels and build customer loyalty in an omnichannel world.
Modern Retail POS: Driving Superior Customer Experiences.
Making big, bold investments in retail POS systems means establishing a single view of the customer, inventory, and order so that retailers can deliver the end-to-end experience customers expect.
Connecting, cultivating, and captivating the modern shopper requires new thinking around segmentation, engagement, and establishing trust. Retailers must understand their best customers and architect an operation that attracts them and establishes a meaningful relationship between them and the brand. Delivering on brand promise—from the point of manufacturing to doorstep delivery—means being transparent about the brand and operations. Making big, bold investments in point of sale systems means establishing a single view of the customer, inventory, and order so that retailers can deliver the end-to-end experience customers expect.
Achieving a single, 360-degree view of the customer and inventory is no longer a competitive advantage, but a basic requirement to thrive. Retailers who meet this requirement first will build stronger relationships with customers, create space for innovation projects, and make more strategic decisions that maximize their growth.
Not long ago, the in-store experience was a transactional exchange. Consumers would walk in and buy what they wanted. If the inventory was not in-store, options were limited by distance, choice, and convenience. The way today's consumer views the shopping experience is more complicated and the market is more competitive than ever. The in-store experience needs to be engaging, as increased consumer expectations require retailers to have visibility to inventory across channels.
Research conducted with more than 5,000 consumers across four key regions has found that all channels must be complementary to enable the widest variety of experiences:
53 percent of consumers feel that personalized offers are important to their shopping experience.
57 percent of consumers think knowledgeable in-store staff are important to their brand experience.
71 percent of consumers say that the speed of service, checkout experience, and delivery options are important to stay loyal to a retailer.
